Ferragamo Case Analysis Essays

Ferragamo Case Analysis Essays Ferragamo Case Analysis Essay Ferragamo Case Analysis Essay Essay Topic: Marketing Ferragamos strategy in Salvatores times was a narrow, differentiation strategy by Porters definition. They had upper class customers limited in region, and sold shoes differentiated in innovative design and craftsmanship. Now in the family times, Ferragamo has a broad, differentiated strategy. They still have upper class people as their customers and differentiate themselves in quality, but they serve customers from all around the world and produce clothes and fashion accessories as well as shoes. Strategy Recommendation I recommend that Ferragamo should keep focusing on the global upper class customers and offer quality and luxurious goods, but also broaden their strategy in terms of customer age and gender, and different product lines. External Factors : Porters Five Forces Model (Exhibit 1) shows the external environment that Ferragamo is in. The luxurious fashion industry is a highly competitive industry. There are many companies competing in the same industry. Also, in the system of external manufacturing and the quality of the product being very important, the suppliers have high bargaining power. Rivals playing in the field must create strategies to differentiate oneself from other competitiors since the customers are not very sensitive to price, but demands value-added products. Internal Factors Using Barneys VIRO Model (Exhibit 2), we can see that Ferragamos strengths are mainly created in production, design, and organizational structure. Their stringent manufacturing standards and close relationships with the manufacturing suppliers resulted in high quality products. The consistent and practical, yet innovative designs and broad range of sizes gave the customers satisfaction, making them repeat customers. Also, Ferragamos informal organizational structure made the employees to be open-minded and creative. The current problems that Ferragamo have is that the Ferragamo family is valuing family harmony so much that their decision making is very slow and it is not a good factor for a such a competitive industry. Also, they are focusing on product quality so much that they dont think about the customers very much. They dont know exactly who their customers are and what they want from Ferragamo. Just making high quality products with a good design is appealing to customers so far, but you never know when they want something more, so Ferragamo should keep an eye on the market. Specific Implementation Strategies Ferragamo is doing a good job in creating value for the customers, thus building a good brand identity, starting in shoes. Now what they need to do is to move on to other fashion product lines, like products for all ages. For example, the sound of Ferragamo producing baby clothes and shoes will tempt many current customers since they are well known for their quality. Making products for the whole family would make synergies for the whole company. But it all has to be consistent with the whole Ferragamo image. Moving into cosmetics and watches would be a little too early, considering that those products need much RD as well as the design and aesthetic point. Implementation Threats The potential threats that can emerge during implementation are that going into too many products at once can decrease the quality of Ferragamos products. Thats exactly what Wanda thought about some of Ferragamos rivals and it could happen to them also. The quality and the number of product lines and quantity of the products can have a trade-off relationship if not managed properly. Also, the customers might think Ferragamo is losing their specialty in shoes expanding into other products lines.

Born into our ethics Essays

Born into our ethics Essays Born into our ethics Essay Born into our ethics Essay Ethical motives does non necessitate faith We are born into our moralss, merely as we are born into a faith. From an early age we are instructed to act a certain manner, and most, if non all our beliefs become so much apart of our life s that it is impossible to divide our spiritual beliefs, from our ethical values. Personal moralss and faith are the anchor that makes up an person. These two simple, but complex features place us into a category and define who we are, place us in certain way, and specify what we believe. Many factors in today s universe set up the foundation of our faith and moralss, and normally the value of moralss and faith become so introduced into 1s life that different sentiments and thoughts come together and get down statements, wars, and differences. Because of this distinction of thoughts, one admirations if one out of the two values can still be practiced in life. I believe that moralss does non necessitate faith in order to populate a life with good moralss and ethical motives. As Dr. Richard H. Anderson from the University of Colorado provinces, ethics is a set of behavior criterions from a given scene ; it defines the construction of relationships, and defines who we are and what we hold to be true. This criterion describes how twenty-four hours to twenty-four hours determinations should be carried out, and defines the manner one must life. In today s churches and faith seminars, many curates and priests preach that there can be no moral moralss without faith. This statement is false. Many bookmans argue the hypothesis that faith keeps people in line because of the promise of Eden and the menace of snake pit. Christians of today s universe behave morally because they are scared of God s wrath. As Sandra lafave provinces from West Valley College of Philosophy, Only the menace of decease will discourage people from crimes. In my sentiment, this statement does non back up that faith is needed in moralss. An atheist in today s universe behaves morally because this is how he or she was brought up in the universe. The moral and ethical act that atheist carry out is done by personal satisfaction and cognizing right from incorrect, non because they are scared of the wrath of God. The actions that we carry out are developed through larning from the cli p we are born, until the present. Ethical motives is developed through personal experiences ; whether it is positive or negative, but many Christians argue that it is the Ten Commandments that one can establish their ethical motives and moralss on. The Ten Commandments are a set of moral regulations and guidelines. Kevin Knight, a priest from the Church of the Immaculate Heart of Marry provinces, The Ten Commandments are precepts bearing on the cardinal duties of faith and morality and incarnating the revealed look of the Creator s will in relation to adult male s whole responsibility to God and to his fellow-creatures. This significance that these regulations must be fallowed in order to achieve ageless felicity. Christians are forced to be frightened of the wrath of God in order to make good. These exact same rules can be practiced and expressed in visible radiation that there is no Godhead to fear. These of course learned and practiced moralss are taught from kid goon and are used non in fright of God, but in order to life a morally right life where others will esteem you. As Dr. Paul Kurtz sates, from the University of New York at Buffalo, there are a figure of of import humanistic values that we should endeavor to recogniz e in our personal lives, and that we need to leave to the immature. They are the ethical excellences. These values include liberty, intelligence, self-discipline, self-respect, creativeness, high motive, good heath, exuberance, and Joie de vivre. This list of values pushes one to experience happiness and well-being. All of these values, in the terminal, forces one to populate a good life without holding to fallow the Ten Commandments which prematurely is done because of the fright of God. As Dr. Kurtz provinces, The significance of life is non to be discovered merely after decease in some hidden, cryptic kingdom. On the contrary, it can be found by eating the lush fruit of the Tree of Life and by life in the here and now as to the full and creatively as we can. When moralss and faith are perceived together one may experience as if they are forced to move the manner they do. Personally, I act out my actions from what I was taught when I was immature and what I feel is right and incorrect and non because I fear the wrath of God. Unlike faith, which punishes you everlastingly from errors, moralss is proceeded to learn an person a moral lesson and have this lesson understood and carried out throughout life. For illustration, as a immature kid we were punished if we stole, and we were punished if we told a prevarication and were held accountable for our ain actions. This penalty helped me understand what was right and incorrect. As an grownup, I now understand that I am accountable for my ain actions and this is why I do what I do on a day-to-day footing, non because of a fright of God. In decision, I believe that moralss does non necessitate faith and that life can be balanced through moralss and good moral value, non faith. hypertext transfer protocol: //www.wikihow.com/Determine-Moral-Principles-Without-Religion

Scope - Definition for the Java Term

Scope - Definition for the Java Term Scope refers to the lifetime and accessibility of a variable. How large the scope is depends on where a variable is declared. For example, if a variable is declared at the top of a class then it will accessible to all of the class methods. If it’s declared in a method then it can only be used in that method. For more information, have a look at the Understanding Variable Scope and Using Modifiers With Variables. Examples: For example, the scope of the variableNUMBER_OF_HOURS_IN_A_DAY is the whole class. Whereas the scope of NUMBER_OF_DAYS_IN_A_WEEK is just the calculateHoursInWeeks method: public class AllAboutHours{ private final int NUMBER_OF_HOURS_IN_A_DAY 24; public int calculateHoursInDays(int days) { return days * NUMBER_OF_HOURS_IN_A_DAY; } public int calculateHoursInWeeks(int weeks) { final int NUMBER_OF_DAYS_IN_A_WEEK 7; return weeks * NUMBER_OF_DAYS_IN_A_WEEK * NUMBER_OF_HOURS_IN_A_DAY; }}

Strategic Marketing Promotion Strategies Essay Example | Topics and Well Written Essays - 750 words

Strategic Marketing Promotion Strategies - Essay Example The product Life Cycle asserts that a product growth has a lifecycle roughly similar to a human's life and eventually it stagnates and dies out. It is due to this that marketers in all companies aim their marketing strategies to keep their products in the growth stage. Impact of Internet on promotional Mix: Over the years the use of Internet marketing has increased and has been successful in its various forms i.e. email marketing and sales through website and links. The impact of Internet activities on promotional mix is that it adds another tool to use along with the promotional mix. Internet marketing is a support function and supports the marketing program. Was Estee Lauder's promotional mix for advanced night repair concentrate appropriate given its stage in product life cycle and the characteristics of the product In what Product life Cycle stage would you classify Estee Lauders Night Repair Concentrate It can be seen from the case study, that Estee Lauders product Night Repair Concentrate has crossed maturity stage and is now in decline stage. This is because they will name the new website www.thelittlebrownbottle.com with the objective of reminding their customers of their history. It can be seen that the company is re-launching the product. I believe that the pro... The impact of Internet activities on promotional mix is that it adds another tool to use along with the promotional mix. Internet marketing is a support function and supports the marketing program. Was Estee Lauder's promotional mix for advanced night repair concentrate appropriate given its stage in product life cycle and the characteristics of the product In what Product life Cycle stage would you classify Estee Lauders Night Repair Concentrate It can be seen from the case study, that Estee Lauders product Night Repair Concentrate has crossed maturity stage and is now in decline stage. This is because they will name the new website www.thelittlebrownbottle.com with the objective of reminding their customers of their history. It can be seen that the company is re-launching the product. I believe that the promotional mix of Estee Lauder is highly appropriate because it keeps in mind the different brand qualities including age, gender and benefits. The use of the website is re-enforcing the same message. They have adequately realized that the Internet savvy young woman, which is their target market, are eventually entering early thirties and require the product. The one disadvantage Internet as a marketing medium has is that it has the lowest level of interaction with the customer. However, using an interactive website with a blogging facility will eventually give the customer a sense of closeness of the product. The promotional tools that Estee Lauder are: Ads on Fashion and beauty websites Beauty and lifestyle blogs Advertising on News sites Sponsor a site on MSN "Night SPA" A TV campaign and a national mall tour Product sampling and demonstrations Generating word of mouth by posting testimonials BTL -mobile night

Absolute and Constitutional Monarchy Essay Example | Topics and Well Written Essays - 500 words - 1

Absolute and Constitutional Monarchy - Essay Example Conversely, in a constitutional monarchy, the queen, king, or ruler has restricted authority because they govern side by side with another governing unit (Davies 699). An absolute monarchy and a constitutional monarchy are two dissimilar structures arising from the monarchy form of administration. A monarch form of government is where the appointed sole leader controls the entire nation. Distinctions between an absolute monarchy and a constitutional monarchy arose in the sixteenth and seventeenth centuries when a large number of European nations were experimenting with constitutional monarchies and absolutism. They were established with the demise of the church and in part because of holy conflicts (Davies 699). Absolute monarchies are governed by a ruling dynasty or person that has total authority over their empire, for example, Russian leaders asserted extreme autocratic authority by divine entitlement, and that the people did not have the right to regulate their authority. In a number of instances, the rulers permit advisors to work for them. The leader can also give or take concessions as he desires. The constitutional monarchy was developed when the rulers began misusing their authorities. These people started presuming that God selected and gave them the authority. This outlook proved to be detrimental to the safety of their empires and their integrity. Moreover, constitutional monarchies have restricted authority (Davies 700). There is a chosen representative unit which develops a constitution that the ruler cannot evade, for example, England, which was constrained by the Act of Settlement 1701 and Bill of Rights 1689.

Essay Example | Topics and Well Written Essays - 750 words - 46

Essay Example Thesis statement: Frankenstein, the novel by Mary Shelley represents the emotional problems faced by the monster and these problems originate from isolation or alienation and a sense of not belonging faced by it in the mainstream society. The problem of isolation/alienation faced by the monster in the mainstream society is interconnected with Victor Frankenstein’s (say, the creator of the monster) deep interest in outdated theories and experimentation. To be specific, Frankenstein developed the technique of filling life to dead bodies and it eventually led to the creation of the monster. Besides, he collected bones to create the monster. But Frankenstein failed to create a beautiful human being. Instead, his creation was a monster with yellowish skin and ghost like appearance. This failed experimentation is the grass root level reason behind the isolation/alienation faced by the monster in the mainstream society. From a different angle of view, Frankenstein expected a beautiful human being. But his failure to create a human being horrified him and he totally ignored the monster. Besides, he tried to escape from his responsibility to help the monster to lead a normal life like others. So, one can easily identify that Frankenstein’s attempt to save himself from his responsibility and duty to help his creation eventually led to his untimely death in the end. In the novel Frankenstein, Victor Frankenstein made clear that â€Å"A new species would bless me as its creator and source; many happy and excellent natures would owe their being to me† (89). Moreover, Frankenstein tries to destroy his creation but his attempt did not help him to save his family from it. The monster tries its level best to communicate with its creator, but for vain. So, one can see that Frankenstein’s irresponsible attitude eventually led the monster to be the victim of isolation/ alienation in the soc iety. When the monster faced the sense of not

Comparing the Windows 2003 Server and Windows 2008 Server Operating Essay

Comparing the Windows 2003 Server and Windows 2008 Server Operating System - Essay Example Windows server also manages domain and its client’s creation, maintenance and security. Domain of windows refer to the notion of network center where all requests for accessing data and information from peer connections on network are received and processed. The entire data of the domain is stored within the server giving physical protection and control of the users, their activities, authority, rights, positions and privileges. Windows servers come in various editions such as Standard Edition, Enterprise Edition, Datacenter Edition and Web Edition. Each type of editions has different purpose and price and the user should select the edition that fits his budget and meets his needs. (Microsoft) It uses .NET technologies which is very powerful state of the art truly object oriented technology. Figure 1 below shows summary of its features, news about updates, requirements, compatibility, interface, installation, variants (editions), and versions. (Theosfiles) The family of Windows Server 2008 includes Windows Server 2008 R2 Standard, Enterprise, Datacenter and Windows Web Server 2008 R2 each one has its own long list of cost and benefits which can be studied separately at Microsoft Website. As a case study, features of Standard Edition are presented here in Figure 3 which includes news, summary, requirements, compatibility, editions and versions, etc. (Theosfiles) Any decision of migration from Windows Server 2003 to 2008 requires critical planning of users account and their rights and data. Complete analysis of compatibility of hardware and software is also required by way of investigating whether each and every inventory item of hardware and software is operational and compatible with Windows Server 2008. Costs of new device drivers, software upgrades and hardware are collected for accurate working. Cost and benefit analysis of upgrading must