The Move of Super Saver to the UK Food Retail Market :: Business Management Triangle Test Essays

The Move of Super Saver to the UK Food Retail MarketA new low cost overseas retailer, Super Savers is dealing to conkinto the UK Food Retail market. One of the ranges they wish to stockis blackcurrant squash. The company has two potential suppliers,Ribeena and Tesco, and wishes to select one brand for the range ofoutlets. The product manager would analogous to know1. If there is a significant difference between the two brands2. What are the differences in terms of the sensory profile3. Which attributes of the products most affect consumer adoption4. Which product consumers preferTASKAs sensory analysts we are required to design and execute appropriatetests to elicit this in urinateation and present our findings in the formof full report to the product manager.1.ABSTRACT----------In this report, a new low cost overseas retailer, Super Savers iswishing to move into the UK Retail Market. One of the ranges theywish to stock is blackcurrant squash. The company has two potentialsupplie rs, Ribeena and Tesco, and wishes to select one brand for therange of outlets.Four tests had been chosen to undertake, which were the Triangle test,the Just-Right test, the Descriptive Analysis test (taste, colour,smell, and texture) and the 9-point epicurean test. For the achievementof the above four tests, twenty panellists were selected.The results obtained from this evaluation showed in general that therewas a significant difference between Ribeena and Tesco blackcurrantsquashes. The only case that the invalid hypothesis was rejected, that isthere was not any difference between the two products, was in theattribute of smell tested in the sensory profile.The methodology for to each one test took a sequence of experimental design,null-hypothesis and test selection. In addition environmentalconditions, sample presentation and panel selection where consideredand the collection, compendium and interpretation of selective information derived themost suitable product. 2. INTRODUCTI ONSensory evaluation is a scientific discipline used to evoke, measure,analyse and interpret reactions to those characteristics of foods andmaterials as they are perceived by the senses of sight, smell, tastetouch and hearing (Institute of Food Technology, USA, 1981).As sensory analysts, we were asked to give a sensory evaluation of thetwo products - Ribeena and Tesco blackcurrant squashes to the SuperSavers overseas retailer. For sensory analysis to be successful, itis necessary for someone to take the responsibility to ensure thetests are carried out in the correct and appropriate manner. This isthe role of the sensory analyst or the panel leader (Lyon, Francombe,Hasdell, Lawson, 1992, p.47).3. AIMS OF THE PROJECT To find out if there is a significant difference between the two